digital campaign

We all move on the gender arch between female and male, between gay and straight, between man and women.
There are wider range experiences and identities crossing the dichotomy who’s rules we were taught to obey.

Over the rainbow is a campaign that presents a variety of gender identities within each and every one of us, thus promoting a more flexible comprehension of the gender diversity surrounding us. Through these short clips, participants share their experiences and thoughts and create a renewed perspective on the diverse identities within us allowing us to search for our own identity.
The campaign is based on Prof. Dafna Yoel's research that challenges the general opinion on gender and how we define it.

The video  was created pro-bono, as part of the volunteer work of PO studio
Created by Roy Litan, Ariel Medina, Roni Artzi, and Shiran Beri, for Ma’avarim organization.